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    1. What Is Profile Linking?

    Profile linking is a type of link building where we create links between different pages of our website. These links may be internal or external depending on how they connect two different parts of our site. We use a variety of tools to find these profiles, including Facebook, Twitter, Google+, Pinterest, LinkedIn, YouTube, Instagram and others. Once we’ve identified them, we craft a strategy based upon their relevancy to our audience and build content around those topics.

    2. Why Do You Need To Build Links?

    Links are extremely valuable in search engine optimization (SEO). By getting links, we are telling the search engines that the webmaster has good authority in the topic being discussed. When it comes time to rank sites in the SERPs, the higher quality websites tend to rise to the top. In order to make sure that happens, having lots of high-quality backlinks pointing at your website is important. That way, you have something to fall back on if your ranking starts to slip. You want to build links over long-term relationships instead of quick schemes that don’t last.

    3. How Can You Create Quality Profiles?

    Profiles tend to bring us natural backlinks that help boost your company brand. If you write about your customers and the products and services that you offer, then you can easily create some great links. There are many ways to approach this type of link building, but here are three of the best ones:

    • Write guest posts on relevant blogs. Guest posting gives you credibility with the blogger and allows you to get tons of traffic to your site. Make sure you choose relevant blogs, though, since you won�t look credible if you just post a random article on a blog that doesn’t relate to what you do. You should also contact each blogger individually to ask whether they would be interested in writing about your business before submitting a proposal. Most bloggers will say no initially, but after a few months they might start warming up to your idea.

    • Share articles related to your industry. Sharing articles across social media networks helps increase awareness about your brand and lets people know what you’re talking about. Look to share newsworthy stories on sites like Buzzfeed, Business Insider, Mashable and others.

    • Mention your clients and prospects on social media platforms. Instead of focusing on yourself, think about who your target market might be and mention your clients, clients prospects, and potential leads throughout your tweets, status updates, and images. Remember to keep these mentions brief and friendly, as well as professional.

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